Renan Vizzotto's profileBruna Aragão's profileLeandro Neves's profileTátil Design's profileLeo Lopes's profileRicardo Bezerra's profile+4

Tim Hortons Coffee Shop

Multiple Owners
•
Behance.net
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
EN
About the project
How can we develop Tim Horton’s QSR (Quick Service Restaurant) language while turning it into a new template for coffee shops? One of the world’s biggest QSR chains decided to expand its operations to new continents and share Canada’s finest with the world. We created a fresh visual language for Tim Hortons Coffee Shop through graphic elements, packaging, and photography that collect, nurture, and explore the senses. A humane and inviting language that respects the main assets of a 50-year-old brand and makes Tim’s a cozy place for eating, savoring, or just being.

PT
Sobre o projeto
Como evoluir a linguagem QSR de Tim Hortons para o novo modelo de Coffee Shop? Uma das maiores redes QSR (Quick Service Restaurant) está expandindo sua operação para novos continentes com a intenção de dividir o melhor do Canadá com o mundo de um jeito diferente. Criamos uma linguagem fresquinha para o Coffee Shop de Tim Hortons, com elementos gráficos, embalagens, fotografia que aproximam, acolhem e exploram os sentidos. Uma linguagem convidativa, humana e real, que respeita os principais assets de uma marca com mais de 50 anos de história e coloca o Tim's como um lugar aconchegante para comer, degustar, estar.

Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
EN
The glazed packaging system
In packaging, we explored the brand’s way in order to create a fresh system that was both sensorial and highly replicable. We took inspiration from TimHortons classic glazed donuts and printed these packages in kraft paper, with a technical drawing demanding less glue and helped assemblage by their own collaborators.

PT
Nas embalagens, a gente explorou o próprio jeito de ser da marca para criar um sistema fresquinho, sensorial e altamente replicável. Um mergulho no clássico glacê dos Donuts de Tim Hortons foi a nossa inspiração. Impresso em papel kraft, priorizamos o uso de facas que reduzem a quantidade de cola e facilitem a montagem pelos próprios colaboradores.
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Brand Design brand identity cafe colors Computer design graphic graphic design Packaging visual identity
Graphic Design: @renanavizzotto // @brunaaragao // @leandro_jneves
Strategist: @juliana_barreto
Direction: Creation: @ricardo.a.bezerra // Leo Lopes
Business: @re_ziii
Copywriting: @gustavofeyer
Producer: @boldmanmedia
Photography: @mrpetergonzalez
Tim Hortons Coffee Shop
Published:
Renan Vizzotto's profileBruna Aragão's profileLeandro Neves's profileTátil Design's profileLeo Lopes's profileRicardo Bezerra's profile+4
Multiple Owners

Owners

Renan Vizzotto's profile
Trento, Italy
Bruna Aragão's profile
São Paulo, Brazil
Leandro Neves's profile
São Paulo, Brazil
Tátil Design's profile
Rio de Janeiro, Brazil
Leo Lopes's profile
Rio de Janeiro, Brazil
Ricardo Bezerra's profile
Rio de Janeiro, Brazil

Tim Hortons Coffee Shop

How can we develop Tim Horton’s QSR (Quick Service Restaurant) language while turning it into a new template for coffee shops?

Published:

Creative Fields